Nintendo skips conference at e3 for tournament

It seems again that Nintendo will not be doing a traditional conference for E3 this year. Instead Nintendo’s plans for E3 2014 include events for people attending the convention as well as fans watching online, including a Super Smash Bros. for Wii U tournament from the Nokia Theatre, the company announced today.

The Mega64-produced video bellow starring Reggie Fils-Aime, president and chief operating officer of Nintendo of America, revealed four different parts of Nintendo’s approach to E3 this year. A Nintendo representative has also confirmed that, just like at E3 2013, the company won’t hold a traditional press briefing at E3 2014.


Instead, 16 “highly skilled Super Smash Bros. players” will be invited to a Super Smash Bros. for Wii U tournament, called the Super Smash Bros. Invitational, which will be held at the Nokia Theatre L.A. Live during E3. Nintendo is also continuing last year’s partnership with the American store, Best Buy — through which the public got to play unreleased Wii U titles during E3 week — to allow people to play Super Smash Bros. for Wii U at participating Best Buy locations in an event called Super Smash Bros. Smash Fest.

Nintendo did not host a press briefing at E3 2013, and in a press release today, the company said it is “building on that approach” with the Nintendo Digital Event, a “video program” that will offer information about the company’s gaming plans for the future. The Nintendo Digital Event will begin at noon ET on Tuesday, June 10. It’s unclear at this point if the Nintendo Digital Event will resemble a Nintendo Direct presentation.

In addition to the Nintendo Digital Event, Nintendo will give its fans an inside look at E3 with Nintendo Treehouse: Live @ E3, a series of daily livestreams from the company’s E3 show floor booth. The videos will be hosted by developers from the Treehouse, Nintendo of America’s Product Development department. According to Nintendo, the livestreams will include live game demos.

“We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners,” said Fils-Aime. “So, whether you’re attending E3 in person or joining online, there’s an amazing lineup of games, experiences and events coming your way.”

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