GameStop UK has dropped the price of the PlayStation 4 to £300.
Coming up to a year on from when the PS4 was released, the retail juggernaut has lowered the price of the Glacier White Console, which is now priced for exactly £299.97.
For comparison, other competitive options currently available include GAME’s refurbished PS4 for £290, and ShopTo’s PS4 with Minecraft for £320.
A few months back the Xbox One went through a similar price drop. In the UK, you can pick up an Xbox One for around £330, while in the US it’s now $349.
Although Microsoft doesn’t comment on market-level strategies, corporate vice president Yusuf Mehdi did mention that “We’re offering our best price yet, with unprecedented choices and value, so more people can play on Xbox One this holiday.”
“We’re gearing up for one of our biggest holidays ever and we are thrilled to offer fans up to $150 in savings on Xbox One and some of the biggest blockbuster games of the season.”